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Olive 0.1 is a community-powered event — join us as a sponsor.

to the

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Beta Party

A launch. A community. A new era in fit.

Countdown to your perfect fit:

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Day
00
Hour
00
Minute
00
Second

Join Us
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to the

Beta Party

A launch. A community. A new era in fit.

Title

Countdown to your perfect fit:

00
Day
00
Hour
00
Minute
00
Second

Join Us

Olive 0.1 is a community-powered event — join us as a sponsor.

"Clothing just doesn't fit my body." 

No, your body is perfect.

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It doesn’t fit because most sizes today are still loosely based on this guy →

1930's male fisherman

"Clothing just doesn't fit my body." 

No, your body is perfect.

Title

It doesn’t fit because most sizes today are still loosely based on this guy →

1930's male fisherman
Title

Here's what happened: 

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1. The wrong starting point

In WWII, women entered factories — but skirts were unsafe. So the government used a male fisherman’s body to design workwear.

2. The birth of ready-to-wear

Post-war, brands needed mass sizing. That same fisherman body became the starting point.

3. It never really fit

Brands knew it didn’t work. So they started tweaking patterns to fit their shoppers.

4. The system got messy

The government tried to standardize again in the ‘80s — but most brands had moved on.

5. Then came vanity sizing

That’s when brands started shrinking numbers on tags to make you feel better.

(It’s why your closet holds five different sizes — and none fit quite right.)

"Clothing just doesn't fit my body." 

No, your body is perfect.

Title

It doesn’t fit because most sizes today are still loosely based on this guy ↓

1930's male fisherman

Title

Here's what happened: 

Title

1. The wrong starting point

In WWII, women entered factories — but skirts were unsafe. So the government used a male fisherman’s body to design workwear.

2. The birth of ready-to-wear

Post-war, brands needed mass sizing. That same fisherman body became the starting point.

3. It never really fit

Brands knew it didn’t work. So they started tweaking patterns to fit their shoppers.

4. The system got messy

The government tried to standardize again in the ‘80s — but most brands had moved on.

5. Then came vanity sizing

That’s when brands started shrinking numbers on tags to make you feel better.

(It’s why your closet holds five different sizes — and none fit quite right.)

So if you’ve ever felt confused, defeated, or like you’re the problem - you’re not. 
The system is the problem. Olive is the solution. 

Tech-Tailoring

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A system built around you.

Olive combines body data, smart patterns, and expert craft to create clothes that actually fit - no tape measure, no guesswork.

YOUR experience is seamless

OUR system is scalable
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Get in Touch

Olive a Chat

The founder

Olive Me, Olive You

The Linky Lou

Olive's Original
Title

Get in Touch

Olive a Chat

The founder

Olive Me, Olive You

The Linky Lou

Olive's Original